Kyle Duford

Partner and ECD of The Brand Leader, Kyle turns brands into legends and ideas into movements. He’s the kind of guy who can quote

A Few Good Men and drop marketing data in the same breath — then back it up with a killer SOW, a brillant ad campaign, or a tallk about helping Gen Z that slaps.

Part creative, part strategist, part snarky evangelist for "right way branding" (read: the expensive, hard, but unforgettable way), he’s obsessed with brand archetypes, storytelling, and the psychology of color, yet still makes time to train for HYROX, cook keto tacos, and banter with his brilliant therapist-wife, Jerushah.

He's written the book (literally, The Brand Book: A Branding Primer), built the tools (hello, Branding AI), and walked the walk (42 triathlons later). He also wrote Twice Found, a memoir of his life-long struggle to find God while searching for the love of his life after not seeing her for more than 20 years.

Whether he’s rebuilding a national brand's identity, leading a winery to global fame, or plotting a surf-inspired coffee, Kyle’s north star is simple:

Love Jesus, love others, and be kind. Just don’t forget to make it look f*#%ing good while you’re at it.

His most recent book, The Brand Book: A Branding Primer, is a look into the world of branding and its nuance.

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