Director of Sales & Strategy
Ted Yntema
Ted Yntema leads growth at The Brand Leader by building the kind of partnerships that turn bold visions into lasting brands.
Superpower
X-ray vision for spotting big wins in great partnerships
Fun Fact
Ted once ran a boutique hotel while volunteering at a dog rescue in Thailand
Hometown
Birmingham, Michigan
MEET OUR TEAM


Ted is an agency guy. Always has been. Always will be. But he's a client-focused agency guy.
With over two decades of experience igniting growth across emerging tech and global SaaS markets, Ted Yntema brings a rare blend of startup scrappiness and enterprise sophistication. As a foundational team member at three high-growth SaaS platforms — each ultimately acquired by industry leaders (Compete, Inc. by Millward Brown, iCrossing by Hearst, and Covario by Dentsu Aegis) — Ted has mastered the art of scaling both revenue and relationships. Whether partnering with gritty small business owners or Fortune 500 decision-makers, he builds trust and delivers traction.
A lifelong tech optimist, Ted has an intuitive eye for partnerships that move the needle. He lives at the intersection of digital innovation and human insight, using platforms, performance marketing, and strategic positioning to turn potential into momentum. His global approach is grounded in real-world adventure — from launching businesses abroad to teaching yoga to kids in Thailand and even founding a coconut water brand before the trend took off.
When he’s not helping clients turn bold visions into high-converting campaigns, Ted can likely be found on a different kind of mission: chasing down the next great taco in Austin, rescuing stray dogs (and the occasional cat), or skimming across the water — piloting his Thundercat racing boat, wake surfing, or freediving somewhere spectacular, just for the thrill of it.


