VP Operations, Wine & Spirits

Thea Schlendorf

The Brand Leader’s core value of ‘do exceptional work’ resonates strongly with Thea. She brings a critical eye for detail and process to everything she does.

Professional Affiliations / Certifications
Certified Sommelier, through the Court of Master Sommeliers
Certified Specialist of Wine
Executive Director, Free the Grapes!

Favorite Quote
"The cure for anything is saltwater; sweat, tears, or the sea"
- Isak Dinesen

New York, NY



If you asked Thea as a child what she wanted to be when she grew up, the answer was likely ‘marine biologist’.

But a summer job behind the tasting bar of a small winery on Long Island sparked her interest in wine, culminating in a 20+ year career focused on marketing. Drawing on her experience working with brands from every area of the wine and spirits industry, Thea is adept at developing strategies and campaigns to garner attention and meet objectives for a diverse client base. She is a skillful client lead, ensuring seamless execution as well as thoughtful communication and messaging.

When not working to solve today’s marketing challenges, Thea feeds a curiosity to learn more through travel, maintaining a towering bedside “to be read” book pile, and she continues to spend as much time near the ocean as possible.

Read the Latest Insights

News / May 23, 2024

Honkaku Spirits Partners with The Brand Leader to Bolster Brand Creative and Increase Digital Presence

The Brand Leader will spearhead development of brand positioning, creative...

Wine & Spirits / March 12, 2024

A Guide to Wine Trade Show Success in 2024

For wineries looking to expand business beyond direct-to-consumer and regional...

Wine & Spirits / March 12, 2024

The Unstoppable Rise of Low- and No-Alcohol Beverages

In a world where wellness takes center stage, the rising...