Capture attention. Drive sales. Build customer loyalty.
Strategic Branding, Marketing, and Public Relations for the Wine & Spirits Industry
In an over-crowded market, let’s make your brand impossible to forget.
Our team of wine and spirits experts (formerly the Benson Marketing Group) crafts branding and marketing strategies, PR initiatives, and ongoing ad campaigns that elevate your wine or spirits brand to new heights and position it for long term success.
Our Client Work
- Strategic Brand Development From wine and spirits brand audits to naming and visual identity, we build brands that resonate and gain market share.
- Digital Marketing Targeted campaigns to reach your ideal audience online.
- Public Relations Build and sustain credibility, momentum, and customer top-of-mind awareness with ongoing media placements, influencer partnerships, and wine and spirits scoring leadership
- Event Leadership, Planning, and Brand Activations Create unforgettable experiences that leave a lasting impression with customers, media and wine and spirits distributors
- Video, Design, and Interactive Leadership Explore our full range of support services tailored to the wine & spirits industry that drive our clients’ marketing engine.
Client Roster
Two decades of brand mastery
Proven Results, Passionate Expertise.
With over 20 years of experience exclusively in the wine & spirits industry, we understand the nuances of your market. We're passionate about the culture and lifestyle surrounding these brands, and we bring that deep understanding to every project.
Our approach is methodical, fast-paced, and inspired. We begin with a comprehensive brand assessment and discovery phase, deploying proprietary processes to guide you through a transformative journey. This culminates in the launch of key deliverables, which often includes a new name, logo, brand voice and position, website and digital footprint, and targeted wine and spirits campaigns ready to deploy across the market.
Our commitment doesn't end at launch. We lead ongoing ad and marketing campaigns, and digital marketing services for wine and spirit brands like SEO, paid search, and social media to ensure your brand continues to thrive. Our success is measured by your brand’s ability to captivate its audience, establish and gain market share, and grow point-of-purchase share of wallet.
Client Testimonial
“When a supplier walks in with TBL as their partner, I know at least they are preparing themselves to win. Several of my supplier have worked closely with The Brand Leader. The quality of their work is outstanding both in design and the efficiency with which it is created. They really understand the business and have proven to be a valuable partner to the suppliers they work with.”
Charles MerinoffChairman
What Makes a Brand Successful in the Wine & Spirits World?
A brand is so much more than just a logo and a label. It's a story, an experience, an embodiment of your unique identity. Rebranding in the wine and spirits industry is a complex blend of market research, strategy, creativity, and compelling storytelling, requiring expertise to aggressively navigate successfully.
What does success look like?
We believe every touch matters when engaging customers, from the bottle’s label to your online presence and the storytelling we create and position in the market. We invite you to explore our Ultimate Guide to Rebranding for the wine & spirits industry, sharing insights from keys to positioning a brand for success, to expectations for timelines, budgets, agency selection, and common pitfalls to avoid.