A Brand that Brings
The Call of the Wild to
The Heart of the South

Saskatoon Restaurant

Answering The Call of The Wild

Building a disruptive brand in an overcrowded regional restaurant market

When lifelong restauranteur Edmund Woo decided to build his new facility to house his nationally renowned wild-game restaurant and event center, he turned to The Brand Leader for leadership advice and rebranding. Now years later, the ongoing marketing relationship has taken the organization to new levels of success.