Start as Search
73% of consumers use multiple channels during their shopping journey — and 60% of those journeys begin with organic search.
Integration Works
Brands that integrate SEO with other digital channels (like social and paid) see up to 45% higher conversion rates compared to siloed strategies.
AI is Here
AI-driven SEO tools are projected to influence over 50% of all eCommerce content optimization decisions by 2025.
AI Optimization
70% of marketers say AI-enhanced SEO delivers a higher ROI than traditional SEO tactics alone.
Our SEO Philosophy
Bye Bye Keywords.
Hello User Intent.
SEO is done playing by the dusty rules of keywords-for-the-sake-of-keywords. Enter AI + E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness): the power duo redefining the search game. Success today? It’s about crafting content that earns trust, drips with expertise, and genuinely gives users what they’re searching for. Intent is king. Language is natural. Visibility isn’t just maintained—it’s amplified.
Technical
This is your site’s engine room. If it’s slow, clunky, or invisible to search bots, nothing else matters. We’re talking speed, mobile-first, clean code — no excuses.
Content
This is where your brand talks the talk. Smart keywords, magnetic content, and structure that makes search engines (and humans) fall in love at first click.
Off Page SEO
This is your street cred. Backlinks, mentions, reviews — the signals that tell Google you’re the real deal and deserve to outrank the wannabes.
Search Optimizations
SEO that gets creative.
Ranking is just the start. We make SEO click by aligning design, voice, and UX from day one — crafting titles, descriptions, and content that stop the scroll, tell your story, and drive action. At TBL, we don’t chase vanity metrics. We build search experiences that deliver real results.
Don’t just chase keywords — understand why your audience is searching. If you miss user intent, your content falls flat, engagement tanks, and rankings follow.
PowerBar: Building a new website and evolved look for the legendary nutrition company
PowerBar, the original endurance fuel brand, had drifted from its core audience. Partnering with The Brand Leader, they reignited their legacy—revitalizing their brand identity, streamlining user experience, and implementing a targeted SEO strategy. The result? An elevation of performance.
307%
Increase
Organic Sessions
82%
Increase
Average Order Value
12
New Pages
GOOGLE SEARCH PAGE ONE
Smart SEO.
Built for Humans.
We don’t just rank — we resonate, convert, and compound results. From intent mapping to ongoing optimization, we build search strategies that evolve with your audience and keep your brand out front.
We go deep on intent
We don’t just pull keywords from a tool — we map what your audience actually wants and build your strategy to deliver it better than anyone else.
We create content that crushes it
Your voice, your story, optimized smartly. We write to rank and resonate, because good SEO content isn’t either/or — it’s both.
We optimize every inch
Every tag, meta description, header, alt text, internal link — all tuned so search engines and customers see you, understand you, and trust you.
We build real authority
No gimmicks. We earn legit backlinks, drive mentions, and spark reviews that put your brand on the map.
We measure everything and never stop iterating
SEO isn’t “Set it and forget it.” We monitor, test, and refine so your results don’t just hold — they compound.
And we keep it fresh
We don’t let content gather dust. We refresh, update, and expand so your brand stays at the top where it belongs.
It feels like we’ve created a bigger team, yet the same team.
I've worked with agencies throughout my career, and the best ones are when you feel like you're working with a team — I feel that with The Brand Leader. The spirit is the same. It's a sporting spirit, and it feels like [TBL] are trying to be inside what we're trying to do. And you must be in it to do something cool and creative."
Eric Zaltas / PowerBar®
Ready to get started?
Let's get the ball rolling.
Let's create what's Impossible to Forget.™
