Rich Hefty

Rich even has a knack for creating those dreaded, but uber important, email subject lines. Remember kids, if no one reads the invitation, no one’s coming to your party! Rich’s fast pace and quick wit combine to add one more creative tool to The Brand Leader shed, and we aren’t afraid to use it. His keen ability to grasp ideas and then put them into words—the very best words—allows him to describe the visual elements of products and concepts while maintaining a clear and consistent brand voice.

When Rich isn’t wearing down the keyboard, he’s spending time with his family, doing crossword puzzles (in ink!), listening to a podcast, or volunteering with a local nonprofit. He’s also a big fan of chatting with people over a great cup of coffee or a cold beer. Pull up a seat!