News / Dec 7, 2020

TBL Adds Senior Leadership, Promotes Two

Kyle Duford

President/ECD

GREENVILLE, S.C. – The Brand Leader, a branding and marketing Agency headquartered in Greenville, South Carolina, recently announced the addition of Ashley Galloway to their leadership team, as well as the promotion of Lauren Skrade to Associate Art Director and Zach Halleck to Digital Art Director.

Galloway comes to The Brand Leader as Senior Brand Manager, to lead the agency’s account and brand planning teams for national/global accounts after an extensive career in marketing and branding. With over 15 years of experience in client leadership, brand strategy and tactical project management, her career includes leading brands like Mercedes Benz, Royal Bank of Canada (RBC), 3M Graphic Manufacturers, Perception Kayaks, and Zaxby’s Quick Service Restaurants. In her new position as Senior Brand Manager, Galloway will be responsible for leading client relations and growing the brand management team, who works directly with the agency clients.

“Ashley’s national agency experience, as well as her long history with large U.S. brands, made her an easy choice for this position,” said Kyle Duford, Agency Director. “We’re excited to see her lead our brand management team in new directions, and to have her insight for the benefit of our current brand clients.”

Additionally, Skrade, who recently came to the agency in early 2020, has grown into the position of associate art director, helping guide branding campaigns and other projects to completion. Halleck, who has worked at The Brand Leader as a brand designer since 2018, has been promoted to Digital Art Director, after spending much of his time learning, designing, and leading digital art, campaign design, UI and IX for the agency’s brands.

“Lauren and Zach are proof positive of what can happen when creative people are given space to create,” said Chris Heuvel, Creative Director. “Their promotions not only mean great things for our current and future clients, but allow us as a creative team to expand our offerings and learn more from within.”

For more about our team or agency, visit our team page.

Kyle Duford

President/ECD

Kyle is an executive creative director specializing in crafting outstanding advertising and branding for global brands looking to winnable market share. Kyle’s unique blend of advertising, branding, and digital expertise allows him to create and lead some of the foremost brands through his work at The Brand Leader®. Learn more about Kyle, read his other blogs, or buy his newest book, The Brand Book: A Branding Primer.