News / May 23, 2024

Honkaku Spirits Partners with The Brand Leader to Bolster Brand Creative and Increase Digital Presence

The Brand Leader

The Brand Leader will spearhead development of brand positioning, creative marketing assets and digital media strategy to support the Japanese spirits importer’s growth in US market

Greenville, SC – May 22, 2024– The Brand Leader®, a renowned advertising, branding, and creative integrated marketing agency that creates what’s impossible to forget is pleased to announce a partnership with Honkaku Spirits, an importer of Japanese, artisanally-crafted, koji-fermented spirits. The partnership launches with a digital strategy and a regional focus for Takamine Whiskey as well as brand positioning and creative assets development to bolster off-premise support.

Kyle Duford, President, and Executive Creative Director at The Brand Leader, stated, "Welcoming Honkaku into our client family marks a significant milestone in our journey. Their commitment to authenticity and quality aligns seamlessly with our values of crafting unforgettable experiences for our clients."

Christopher Pellegrini, founder of Honkaku Spirits and author of The Shochu Handbook, expressed, "Partnering with The Brand Leader opens exciting possibilities for us to amplify the essence of Honkaku Spirits. Their expertise in creative strategy and digital marketing will undoubtedly elevate our brand presence to deepen our connection with enthusiasts of Japanese spirits and introduce it to new customers." 

About The Brand Leader

Headquartered in Greenville, SC, The Brand Leader specializes in creating what is impossible to forget. The agency offers comprehensive services, ranging from brand strategy, digital marketing and public relations. The Brand Leader is a trusted source for making creative that is impossible to forget. https://thebrandleader.com