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Wine & Spirits / Oct 28, 2022

2023 is Here

The Brand Leader

The Brand Leader

Hot Off The (Basket) Press

Our clients seem to be collecting accolades like squirrels collect acorns.

Congratulations to the viticulture, winemaking, sales, and exec teams who have contributed to their success! We’re proud to work with such successful partners and their brands.

A few examples:

  • Raeburn Winery: 4th consecutive Impact “Hot Prospect” award
  • Highlands 41: Wine Enthusiast’s #1 Value Wine of 2022
  • Redwood Empire Whiskey: Bottled-in-Bond #2 reviewed by virtually every whiskey reviewer
  • Xanadu Winery: Halliday Wine Companion’s Winemaker of the Year (Glenn Goodall); and multiple WA 95 pt scores
  • Hahn Family Wines: 2020 Smith & Hook Central Coast Cab “hedonistically satisfying,” according to Wine Enthusiast’s Matt Kettmann (92 pts)
  • Montes Wines: Its super icon, “Muse,” now distributed through La Place de Bordeaux
  • Campari Group: Espolon Tequila, Wild Turkey both on Impact Newsletter’s “Blue Chip” Brands 2022
  • Mount Langi Ghiran: A Shiraz in the same league as Penfolds and Henschke, according to Food & Wine magazine
  • Balletto Vineyards: 100% solar powered in 2022
  • Stella Rosa: the #1 imported wine, and Riboli Family Wines’ bright star, sold 7.2m cases in 2021.

We’ll Drink to That

Watch for these clients and brands to make big strides in 2023:

  • Biltmore Winery: 40th anniversary of bottling their first wines crafted from North Carolina grapes
  • Teliani Valley: Georgia’s leading winery is tapping younger consumers’ interest (see article)
  • KRIS Wines: Next year’s 30th vintage will see this Pinot Grigio specialist expand
  • San Simeon: Watch this Riboli Family Wines brand continue to rack up 90+ scores
  • Rathbone Wine Group: Distribution expansion will underscore Australia’s competitiveness in luxury price points, especially for RWG brands Yering Station, Xanadu, and Mount Langi Ghiran

Are Grit and Resiliency the Watch Words for 2023?

What can wine and spirits brand marketers learn from past downturns to prepare for potentially slower growth in 2023?

Our blog post from back in June 2022 tackles this topic, drawing on our experiences in the dot-com crash, Great Recession, COVID, etc., as well as key insights from industry leaders. The findings may surprise you.

Need Help with 2023 Plans?

We’ve updated our deck, “Marketing Communications Guidelines,” which provides recommendations on what PR and digital marketing functions are best in-sourced, outsourced or combined. And how much it all costs. Twenty-two years of advice in less than 20 slides. Just email us for a free copy.

Additional Sources/Resources:

[Editor’s Note: The information in this post was included in an email to our industry network 10/27/22 but received such a positive response we decided to turn it into a blog post. If you’re interested in receiving our periodic newsletters — and by “periodic” we really mean, “we don’t have time for more than 6 per year” — please sign up here. Thank you.]

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