Branding / Nov 1, 2024
The Starbucks Red Cup: An Emotional Cultural Cue Ushering in the Retail Holiday Season
Every year, like clockwork, consumers alike eagerly await a simple yet powerful symbol: the Starbucks Red Holiday Cup.
Branding, Medical & MedTech / Oct 24, 2024
MedTech Marketing Do’s and Don’ts
Capturing the interest of healthcare providers and decision-makers to raise…
Medical & MedTech, News / Oct 22, 2024
The Brand Leader Expands Healthcare and Medical Technology Expertise with CMO Hire
Sparks to head up Healthcare and MedTech brands Greenville, S.C.,…
Branding, Wine & Spirits / Oct 9, 2024
Wine Label Design: How to Create a PR-Worthy Wine Label
In the world of wine, a captivating label is often…
Medical & MedTech / Sep 29, 2024
Branding in MedTech
The Competitive Advantage Everyone’s Ignoring Branding in the MedTech industry,…
Branding, Wine & Spirits / Aug 16, 2024
DTC Wine: Strategies for Success in This Growing Sales Channel
As wineries look to diversify and grow in an increasingly…
Branding / Jul 30, 2024
Brand Communities: The Power of Engaging Beyond Likes
76.6% of consumers wish their favorite brands had a community….
Unlocking the Art of Branding: The Brand Book is Now Available
In a world where brands are everywhere—from the soda can…
Branding / Jul 2, 2024
Does Your Brand Need PR? Navigating the Landscape of Strategic PR Solutions
By Ashley Friedman Think “PR” is only for big corporations…
Branding / Jun 23, 2024
Creative Brand Extensions That Worked
When Doritos launched its first foray into the world of…
Branding / Jun 11, 2024
Say It Your Way: Crafting a Brand Voice That Gets Noticed
Have you ever said, “That doesn’t sound like them,” when…
Branding / May 22, 2024
How Outdoor Brands Can Stand Out Beyond Performance: Values, Community, & Purpose
While most outdoor companies understand the importance of storytelling, many…
Wine & Spirits / Mar 12, 2024
The Unstoppable Rise of Low- and No-Alcohol Beverages
In a world where wellness takes center stage, the rising…
Branding / Mar 2, 2024
Brand Story vs. Brand Positioning: Understanding the Key Differences
When building a brand, two foundational concepts often get mixed…
Branding / Jan 26, 2024
AI in the World of Branding
Real Talk About Artificial Intelligence AI has been around for…
Branding / Jan 10, 2024
The Brand Genius of Taylor Swift: Strategic Launches, Easter Eggs, and Calling Her Shots
There’s something unmistakable about Grammy® Award–winning artist Taylor Swift. It’s…
