The Burger King Redesign: Through the Lens of The Brand Leader Team
When Burger King recently redesigned its iconic logo, there was a lot of feedback. Here, we break down the rebrand through the eyes of our team—from the creative to the practical.
The Day We Became the Client: Our Rebranding Story
After two decades leading companies through this minefield of fear and uncertainty, I had the opportunity to experience the rebranding process myself.