Branding

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Branding / Jan 26, 2024

AI in the World of Branding

Real Talk About Artificial Intelligence AI has been around for…

Branding / Jan 10, 2024

The Brand Genius of Taylor Swift: Strategic Launches, Easter Eggs, and Calling Her Shots

There’s something unmistakable about Grammy® Award–winning artist Taylor Swift. It’s…

Branding / Jan 4, 2024

The Pantone Color of the Year and the Powerful Persuasion of Color

After only 30 days since the much-anticipated announcement of the…

Wine & Spirits / Dec 18, 2023

Wine Critics & Scoring – What Should Your Strategy Be?

While wine connoisseurs have been giving their personal reviews for…

Wine & Spirits / Dec 5, 2023

How To Make Your Wine Brand More Attractive to Distributors

In the competitive world of wine distribution, your brand’s appeal…

Wine & Spirits / Nov 30, 2023

5 Tips for Success in Marketing Wine to Gen Z & Millennials

The sober-curious movement has grown exponentially over the last few…

Wine & Spirits / Nov 30, 2023

6 Wine Industry Trends You Can’t Ignore in 2024

As we prepare to step into 2024, the wine industry…

Branding / Nov 29, 2023

Spotify’s Marketing Masterstroke

Today, from coast to coast, there’s a unique buzz in…

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Wine & Spirits / Oct 31, 2023

6 Wine Marketing Tactics That Actually Work

The wine industry has become increasingly diverse, with more wines…

Branding / Oct 12, 2023

Branding: From Cattle to Cachet

The Ancient Branding Era: 2000 BC – 0 ADBrands before…

Branding, Digital/Social / Jul 6, 2023

Thread Counts: Why agencies need to pay attention to Meta Threads

Just this morning, Meta launched “Threads,” their short-character social media…

Branding, Digital/Social / Jun 3, 2023

It’s Never too Early to Start

Are you prepared for the Holiday Season? Most companies plan…

Branding / Feb 21, 2023

Unlock the Power of Brand Archetypes

Brand archetypes are a set of universal, symbolic characters or personas that represent different aspects of the human experience. They’re a powerful tool for businesses to create a strong brand identity.

Branding / Feb 12, 2023

12 Great Commericals of the Past 30 Years

I love commercials. Always have. It’s one of the many reasons why I work in advertising today. Ever since I was a young boy, I craved advertising wherever I could find it to read (magazines), listen (radio), or watch (television).

Branding / Jan 12, 2023

10 Key Steps to Rebranding in 2023

A rebrand is a change in brand identity for your organization. It covers all aspects of what makes a brand, including identifying competitors, establishing vision and mission, and clarifying voice and tone.

Branding / Dec 23, 2022

What’s It Take To Be One of the Best Places to Work?

It’s More Than Coffee, Bagels, and Unlimited Time Off Against…