Branding

We believe that power is gained by sharing knowledge, not hoarding it.

Branding

Considerations When Rebranding

A rebrand can have a long-term marketing impact with customers, but it also presents opportunities to leverage throughout an organization.

Branding

Understanding Brand Positioning

To help a company understand itself, agencies develop a playbook, or brand guidelines, that act as a True North for the business.

Branding

Why You Should Rebrand

When considering a rebrand, it’s important to know why you’re doing it. Here are 5 common reasons companies choose to go through a rebrand.

Branding

What’s a Brand?

Your brand declares a value proposition, and every touch is another chance to set experience expectations for your consumers.

News, Branding

The Burger King Redesign: Through the Lens of The Brand Leader Team

When Burger King recently redesigned its iconic logo, there was a lot of feedback. Here, we break down the rebrand through the eyes of our team—from the creative to the practical.

Branding

How Often Should My Company Rebrand?

Rebranding is a natural part of a company’s evolution, just as it’s natural for people to change their wardrobe, their look, and their life focus and goals as they mature.

Branding, Social Media

Emotionally Connecting with Brands

Brands today aren’t just putting a social benefit on buying their product, but offering more ways to connect to their brand emotionally, and ultimately, to one another.

Branding

The Day We Became the Client: Our Rebranding Story

After two decades leading companies through this minefield of fear and uncertainty, I had the opportunity to experience the rebranding process myself.

Branding, Leadership

It’s Just Printing, What Could Possibly Go Wrong?

When great design and beautiful printing meet, the results connect and resonate deeply with your audience.