The Brand Leader (TBL), a premier advertising and marketing agency, specializing in enhancing clients’ brands, announced the launch of a new public relations group as well as multiple new hires to their video and social media teams. Richard George, a former executive at Ogilvy Public Relations Worldwide and Publicis Groupe, will lead the new public relations team.
“We have recognized that our clients demand top-notch services, not just through our creative work of branding, advertising, and marketing. But, as those clients grow, it’s vital to have their communications strategy to similarly be held to the same high standard,” says Kyle Duford, TBL’s Executive Creative Director. “We’ve listened to them, and have decided to invest in adding capabilities like public relations and deepening our content arsenal through video, photo, and social media offerings.”
Mr. George brings over 25 years of experience to TBL, including serving as a vice president in the New York office of Ogilvy Public Relations Worldwide and as the U.S. Director of Business Operations for Paris-based Publicis. Previously, Mr. George also held positions with The Cargo Agency, Rubenstein Public Relations, and Grant PR and served as the Director of Public Relations for the Public Relations Society of America (PRSA).
“The Brand Leader’s commitment to strengthening its clients’ brands is evident in the campaigns they have created. Adding public relations as a capability will augment the agency’s already potent approach to crafting solutions that drive results for our clients,” said Mr. George.