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Purple Brands, the red hot wine and spirits company based in Sonoma County, has expanded its marketing campaign with Benson.
In July 2021, we were retained to promote Redwood Empire Whiskey, and the launch of its first bottled-in-bond expressions. Our team generated coverage in Robb Report, Esquire, Men’s Journal, Inside Hook, Whiskey Advocate, San Francisco Chronicle, and a handful of beverage trades. (Full disclosure: we can’t take all the credit – the people, juice and packaging are world-class!)
This year, we continued working on Redwood Empire Whiskey and, in March, added PR responsibilities for Purple Brands’ wine portfolio — including Raeburn Winery, Scattered Peaks, and Avalon — as well as social media and geo-targeted digital ads for fast-growing Raeburn Winery.
Raeburn Winery includes a top-5 ultra-premium Chardonnay, a top 8 best-selling luxury Pinot Noir, and a Vivino-favorite Rosé. The winery has earned three consecutive Impact Newsletter “Hot Prospect” awards and more than 30 90+ scores, 2018-2020. If that isn’t enough, each SKU is growing faster than its respective category average, and against well-established competitors. Look for exciting announcements this fall!
About Purple Brands
Founded by Derek Benham in 2001, Purple Brands is a brand-led business with winery operations in the Russian River Valley, Sonoma County and Napa Valley; all are Certified Sustainable by the California Sustainable Winegrowing Alliance, an exclusive certification held by only 4 percent of California wineries.
Purple Brands’ spirits portfolio was launched in 2015. Redwood Empire Whiskey, inspired by Northern California’s giant redwoods, is defining what it means to be a California Whiskey. The fast-growing distillery has amassed the largest inventory of aging whiskey in the state, including a bourbon, rye, blended whiskey, and bottled-in-bond expressions. https://purplebrands.com/
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