Kyle Duford is an author, brander, speaker, and thought leader. Formerly a writer and editor, he's written for Outside, Men’s Health, and Men’s Journal and has helped many brands double their online revenue.
Kyle has successfully grown the online divisions of many well known brands, most recently surging online sales for Dr. Martens by increasing the web channel 38% year-over-year, doubling Speck Products online sales within 18 months, and establishing many lifestyle brands in the marketplace, from Ariat to KEEN Footwear, Xterra Wetsuits to Chrome Industries, and Hlaska to Nau and more — even earning an Honoree Webby Award in the process for Best Practices along the way for Speck. His ability to massage the work of copywriters and art directors into a cohesive style and tone, and then mix it with the right audience and add a dash of sales is why Entrepreneur magazine once said of him, “[he has] made a career of growing online sales.”
Kyle first cut his teeth in design in the cycling and outdoor space, including Carmichael Training Systems, Retül, Inside Triathlon, and SKI Racing magazines. The biggest reason we love having him around? His success at growing brands over two decades is surpassed only by his track record of making those around him better, teaching and growing people, and building successful culture. Kyle’s always been a "player/coach"... that’s just how he rolls.
His first book, Twice Found, is an autobiographical story of how his life has changed and how he and his wife found each other again after twenty-years without speaking.
MY FAVORITE ARTIST
U2, R.E.M., Taylor Swift
Kyle and his wife Jerushah have six wonderful children that range from age seven to 20.
Transforming groups into high-performing teams.
He once conned his way onto Johnny Cash’s tour bus in Boulder, Colorado in 1997.
HOBBIES & INTERESTS
You can often find Kyle running with his wife on the Swamp Rabbit Trail in Greenville, or cycling over Paris Mountain, but his most fun times are sitting on the back porch with her, their kids, and dogs, with an ice cold IPA; or driving with the Jeep top off in late summer to get tacos as a couple.
Kyle opens up about personal struggle trying to figure out who he really is. His book, “Twice Found," a memoir of how his life has changed and how he and his wife found each other after 21 years.
We talk with Kyle about what is important to build and maintain a brand as well as the core tenants of The Brand Leader that have made them so successful. Kyle also shares his thoughts on legacy.
In this episode, he shares his experience and perspectives on how to develop powerful brand strategy frameworks that rapidly drive growth. Insights he shares include: How Kyle defines a brand.