An amalgam of backgrounds.
A former magazine editor-turned-digital maestro, Kyle is obsessed with all things online: He buys everything from his mattresses to his boxers from digitally-native brands or through Amazon, which delivers a package to his home almost daily (though usually not for him). As an expert in onsite optimization, email marketing, and digital brand growth, Kyle has successfully grown the online divisions of many well known brands, most recently surging online sales for Dr. Martens by increasing the web channel 38% year-over-year, doubling Speck Products’ online sales within 18 months, and establishing many lifestyle brands in the marketplace, from OOBE Brand to Ariat, KEEN Footwear to Xterra Wetsuits. He’s also re-platformed many websites to be industry-leading sites, such as Chrome Industries, Hlaska, Nau, and more — even earning an Honoree Webby Award in the process for Best Practices along the way for Speck. His ability to massage the work of copywriters and art directors into a cohesive style and tone, and then mix it with the right audience and add a dash of sales is why Entrepreneur magazine once said of him, “[he has] made a career of growing online sales.”
However, he first cut his teeth in design, having designed and/or re-designed some notable brands in the cycling and outdoor space, including Carmichael Training Systems and Retül alongside with leading the redesign of some publications, including Inside Triathlon and SKI Racing magazines.
Having this varied background, combined with his digital, branding, and e-commerce acumen, lends itself to why clients love having Kyle’s head on their brands. From brand strategy and growth to awareness, engagement, and conversions to sales, there’s not much he hasn’t seen and helped brands achieve. The biggest reason we love having him around? His success at growing brands over two decades is surpassed only by his track record of making those around him better, teaching and growing people, and building successful culture. Kyle’s always been a ‘player/coach’…that’s just how he rolls.
Working for you.
As a vision and strategy guy, Kyle aids in big picture thinking—he will literally dream about client brands—coming up with campaigns, strategy, and business plans to help brands think bigger.
Kyle is married to his wife Jerushah and has six wonderful children that range from ages 6 to 19.
Over 15+ years working on brands, from creative services and marketing to e-commerce and strategy for brands like Dr. Martens, KEEN, Chrome Industries, Nuun, Ariat, Nike, Nau, Speck Products, and more.
A former magazine editor and publisher, Kyle has also written for Outside, Men’s Health, Men’s Journal, VeloNews and many other men’s, outdoor or adventure magazines.
His wife, iPhone, and running shoes.
He once conned his way onto Johnny Cash’s tour bus in Boulder, Colorado in 1997.
You can often find Kyle running with his wife on the Swamp Rabbit Trail in Greenville, or cycling over Paris Mountain, but his most fun times are sitting on the back porch with her, their kids, and dogs, with an ice cold IPA; or driving with the Jeep top off in late summer to get tacos as a couple.