Director of Copy

Rich Hefty

With a deep appreciation for clear communication, good conversation, and clever turns of phrase, Rich heads up TBL’s copywriting team.

Fun Fact
Often forgets where he put his keys, but remembers Bobby Grich played 2nd base for the California Angels in 1984.

Favorite Books
The Creative Act by Rick Rubin
Dreyer’s English by B. Dreyer
On Writing by Stephen King

Happy Valley, PA



He’s quick on the draw and can skillfully churn out amazing copy in no time.

Rich even has a knack for creating those dreaded, but uber important, email subject lines. Remember kids, if no one reads the invitation, no one’s coming to your party! Rich’s fast pace and quick wit combine to add one more creative tool to The Brand Leader shed, and we aren’t afraid to use it. His keen ability to grasp ideas and then put them into words—the very best words—allows him to describe the visual elements of products and concepts while maintaining a clear and consistent brand voice.

When Rich isn’t wearing down the keyboard, he’s spending time with his family, doing crossword puzzles (in ink!), listening to a podcast, or volunteering with a local nonprofit. He’s also a big fan of chatting with people over a great cup of coffee or a cold beer. Pull up a seat!


Read the Latest Insights from Rich

News / June 11, 2024

Say It Your Way: Crafting a Brand Voice That Gets Noticed

Have you ever said, “That doesn’t sound like them,” when...

Branding / January 26, 2024

AI in the World of Branding

Real Talk About Artificial Intelligence AI has been around for...

Branding / October 14, 2021

Finding Your Brand Voice

Not only does brand voice relay specific details about your offerings, it also helps customers decide if they want to support you.