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Medical & MedTech, News / Oct 22, 2024
The Brand Leader Expands Healthcare and Medical Technology Expertise with CMO Hire
Sparks to head up Healthcare and MedTech brands
Greenville, S.C., Oct 29, 2024 – The Brand Leader®, a full-service branding and marketing agency in Greenville, S.C. and New York City, announced today the expansion of its healthcare and medical technology division with the hiring of Rachael Sparks as Director of Healthcare and Med Tech.
Sparks is a seasoned marketing leader with over 20 years of experience in the healthcare, medical device, and medical technology industries. Throughout her career, she has driven brand awareness and growth for leading healthcare and medical technology companies, including Xenex Disinfection, Kinnos, Angelini Pharma, Praedicare, and several other startups as a fractional Chief Marketing Officer and Senior Consultant.
“For over two decades, The Brand Leader has been a trusted partner to healthcare and medical technology brands,” said Geoff Wasserman, CEO of The Brand Leader. “The addition of Rachael Sparks to our team represents our next-level commitment to this division, expanding our leadership and ability to drive results and client success, while also providing deeper advisory services to our clients’ C-suite and marketing teams.”
Sparks will lead the agency's healthcare and medical technology practice, working closely with clients to develop and execute strategic marketing campaigns that drive measurable results. She will also play a key role in expanding the agency's fractional CMO service offering, which provides on-demand expert marketing leadership to healthcare and medical technology startups and emerging companies.
“Rachael’s extensive experience and proven track record of success in the healthcare and medical technology industries will be invaluable to our clients as they navigate the ever-changing healthcare landscape,” said agency President and Executive Creative Director Kyle Duford.
About The Brand Leader
Headquartered in Greenville, SC with offices in New York City and staff in Boulder CO, The Brand Leader specializes in creating what is Impossible to Forget™. The agency offers comprehensive services, ranging from brand strategy and design to digital marketing, web development, public relations, and more. Find out more at thebrandleader.com
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