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A life-long entrepreneur and athletes, Moxey has notably founded numerous companies, successfully

No matter how fancy a product’s packaging is or how engaging its adverts are, the product itself is what plays the most important role in building the brand that surrounds it. Today we speak to Tim Moxey, and he joins us to talk about how he creates top-class products by putting his customer first, and the role this plays in brand positioning. Tim is the founder of the electrolyte tablet company nuun Hydration, but he did not start there, and neither has he ended there. We hear about Tim’s initial dream of becoming a consultant and the education he received to this end. He talks about how he fell into entrepreneurship by accident and honed his skills in brand positioning while he was working for Ironman Wetsuits. Tim traces the path he walked after Ironman to creating his own wetsuit company blueseventy and how that led him to start nuun. Here we talk to our guest about his ideas about branding and he shares some amazing golden nuggets about how to gain credibility for your product. We then get into the pivot Tim made from sports and wellness into the cannabis industry. He shares the different ways he has positioned the many companies he has started in that space such as Mr.Moxey’s Mints, Journeyman, BotanicaSEATTLE, and most recently, Austin and Kat. For an episode brimming with value on the best ways of serving your end-user as a brand, tune in today. 

“I have grown to be more confident in what I am doing, particularly from a design side, to build out the meaning of the brand.” — Tim Moxey, @nuunhydration. Click To Tweet

Key Points From This Episode:

  • Tim’s skill with numbers and how he applied it before starting nuun.
  • How Tim studied an MBA and initially wanted to be a consultant but fell into entrepreneurship.
  • The excellent product positioning Tim did for Ironman wetsuits despite not having a background in branding.
  • Getting excited about how you can serve your customer as a brand.
  • Licensing issues Tim fought against with Ironman and why he started Blueseventy.
  • Where the nuun name came from and how Tim got the idea to make this product.
  • How to gain credibility for your brand by convincing the influencers in your niche it is the best.
  • The idea that the quality of the product is more important than the design of its packaging.
  • How the ‘innocent’ archetype has been the driving force behind many of Tim’s projects.
  • Celebrating a culture of ‘you did it’ rather than ‘you must be the best’.
  • The jump Tim made into the cannabis industry and how he positioned his products.
  • The stories behind Mr. Moxey’s Mints, Journeyman, Austin and Kat, and BotanicaSEATTLE.

Links Mentioned in Today’s Episode:

Tim Moxey on LinkedIn
nuun Hydration
Ironman
Blueseventy
Austin and Kat
BotanicaSEATTLE
Mr. Moxey’s Mints
Journeyman

Previous Episode:
Chris Carmichael of CTS