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News / Nov 8, 2023
TBL Announces Seasoned New Hire; Additions to Client Roster
Ashley Kraynak Joins As Director Of PR
GREENVILLE, SC – November 9, 2023, Benson Marketing Group, a division of The Brand Leader (TBL|Benson), announces developments in the team and client roster. TBL|Benson’s team has been bolstered with the addition of a distinguished industry expert, Ashley Kraynak, and the client roster has grown with the signing of several new clients in 689 Cellars, Les Fumée Blanches and an extension of work with the San Simeon brand from Riboli Family Wines.
With a career spanning several years at a leading global integrated communications agency, where she served as a Vice President in its consumer division, Ashley Kraynak brings a wealth of invaluable experience and an extensive network of connections. Her impressive 13-year tenure in the realm of consumer lifestyle PR has been marked by a profound focus on notable sectors, including spirits, food and beverage, restaurants, consumer packaged goods, and health and wellness brands. “I’m delighted to have Ashley join our team,” says Thea Schlendorf, vice president of TBL|Benson. “Benson’s core competency has always been in the wine & spirits vertical, and Ashley will bring fresh insight and strategies from complementary industries to the PR work for our wine & spirits clients.”
On the client front, Kyle Duford, president and executive creative director of The Brand Leader, says, “These new additions are a start to fulfilling the vision that drove our merger with Benson Marketing Group. By augmenting Benson’s offering with a full suite of branding and marketing services, we can offer all of our clients a fully integrated program and achieve great things, as well as expanding our footprint in the wine & spirits vertical.”
The additions to the client roster represent the breadth of services that TBL|Benson can now offer clients. With 689 Cellars, the team is undertaking a comprehensive brand development and positioning project to refine its identity in the marketplace. Similarly, San Simeon received TBL|Benson’s fresh insight into the brand identity to develop an impactful go-to-market campaign leveraging the new packaging developed by Riboli Family Wines. Finally, Les Fumée Blanches seeks to establish itself as a reference point for Sauvignon Blanc from France and will work with TBL|Benson to expand its position in the U.S. market through brand positioning, advertising campaign development, PR, and social media management.
About The Brand Leader
Headquartered in Greenville, SC, The Brand Leader specializes in transforming companies, products, and ideas into iconic brands. The agency offers comprehensive services, ranging from PR, brand strategy, and digital marketing from their offices in Greenville and New York.
About Benson Marketing Group
Benson Marketing Group, a division of The Brand Leader, is a leading marketing agency for wine and spirits brands. Founded in 2000, the agency provides Brand Strategy, PR, Digital Marketing, Social Media, and Advocacy Marketing services from its core office in New York City. In 2021, Benson was named to the top 10 “Power List” of U.S. wine and spirits marketing agencies by Meininger’s Wine Business Int’l and a top PR agency by Beverage Trade Network.