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News / Sep 20, 2019
TBL Expands Digital Marketing Team, Hires Duford to Lead Initiatives
For information, contact:
Geoff Wasserman, The Brand Leader
864-281-1323 Ext. 7
The Brand Leader has hired Kyle Duford as its Director of National Brand Strategy and Digital Marketing.
An award-winning senior strategist in the branding industry, Duford has successfully grown the online divisions of many well-known brands over two decades including most recently Dr. Martens, where as the Global Digital Vice President he and his team grew the brand’s web channel by 38% year-over-year, and Speck Products where he doubled their online sales within 18 months and was recognized with an honoree Webby Award.
“This was a major move for us as an agency, as a result of a long, extensive national search to significantly increase our team’s capabilities, knowledge, and offerings in both digital marketing and brand positioning strategic advice,” said Geoff Wasserman, Founder/CEO of The Brand Leader. “We saw in Kyle a rare opportunity to bring this caliber of industry leadership to the Upstate. Simultaneously, as important as his experience is, Kyle’s track record of teaching and building teams, helping talented people stretch and reach their potential, and impacting culture were tipping points in our selection process.”
Duford’s responsibilities include supporting The Brand Leader’s existing cornerstone clients to provide key strategic insights and elevate digital marketing initiatives. A former magazine editor-turned-digital maestro, Duford spent his first decade in the industry as a creative director, and over the years emerged as an expert in brand strategy, digital brand growth, e-commerce, and digital marketing.
Recognized in 2018 by Entrepreneur magazine as an industry leader who “[has] made a career of growing online sales” for global brands, Duford’s roster of brand success includes several lifestyle and B-to-B brands, including Ariat, KEEN Footwear, Chrome Industries, NAU, Xterra Wetsuits and more. A native of Pennsylvania, Duford spent the last few decades working with brands in Denver, San Francisco and Portland before moving to the Upstate in mid-2018, where he and his wife are raising their family.