The Brand Leader, a branding agency specializing in strategy and design and headquartered in Greenville, South Carolina, was presented with five ADDY Awards from the American Advertising Foundation of Greenville (AAFGreenville). The ADDYs honor excellence in advertising and marketing, attracting over 40,000 professional and student entries nationwide and making it the industry’s largest and most representative competition.
The agency was presented with two Gold ADDY Awards for their work with upstate credit union Spero Financial for its work on the formerly-named SC Telco rebrand: one for its “Integrated Brand Identity Campaign,” and one for the rebrand introduction video Becoming Spero in the “Branded Content and Entertainment for Online Film, Video and Sound” category. The Brand Leader also won three Silver ADDY Awards for work they did for a few of its other clients including one for NITA, a national private investigator online training school based in Orlando, FL, and one for South Carolina education technology company Clear Digital in the “Magazine Advertising Full Page or Less” category.
“It’s humbling to receive awards for our creative work, and even more rewarding to know the work has propelled our clients’ brands forward,” said Creative Director, Chris Heuvel. “We’re not only excited to keep pushing creative boundaries, but grateful for the continued opportunity to help a broad range of clients in a number of prominent industries achieve their goals in game-changing ways.”