News

We believe in sharing knowledge, not hoarding it.

News / Jul 7, 2022

“Best Places” award goes to The Brand Leader for second straight year

TBL was named for the second consecutive year as a…

News / Mar 23, 2022

11 new staff added, and two more promoted

Agency adds experience to Digital, Creative, Interactive, and Account Services…

News / Nov 9, 2021

TBL Named one of Outside Magazine’s Best Places to Work

The Brand Leader was named an honorable mention in Outside Magazine’s 2021 Best Places to Work. Outside Magazine has been naming companies to this list since 2007.

News / Jun 29, 2021

TBL Relaunches Legacy Brand PowerBar’s New Website

The Brand Leader recently partnered with Pivot Nutrition to launch the new PowerBar® website and marketing initiatives.

News / Jun 22, 2021

TBL Named a Best Place to Work in SC

The Brand Leader was named one of the 81 Best Places to Work in SC by SCBIZ and the SC Chamber. The results were based on anonymous feedback from employees.

News / Apr 9, 2021

TBL Hires Two, Promotes Two

The Brand Leader has recently announced that they have hired two new employees, as well as promoting two of their staff members to senior positions.

Addy Awards

News / Mar 9, 2021

TBL wins five ADDY Awards

We are humbled and delighted to have won five ADDY Awards for our recent work. “It’s even more rewarding to know the work has propelled our clients’ brands forward.”

News, Branding / Jan 12, 2021

The Burger King Redesign: Through the Lens of The Brand Leader Team

When Burger King recently redesigned its iconic logo, there was a lot of feedback. Here, we break down the rebrand through the eyes of our team—from the creative to the practical.

Great names are hard. Luckily, we're here to help.

In the Ultimate Guide to Naming Brands we’ll look at how we help establish and name brands.

Download The Guide

News / Dec 7, 2020

TBL Adds Senior Leadership, Promotes Two

The Brand Leader hires Ashley Galloway as Senior Brand Manager, and promotes Lauren Skrade to Associate Art Director and Zach Halleck to Digital Art Director.

News / Aug 24, 2020

TBL adds Director of Development, two Brand Designers to staff

The Brand Leader recently announced the addition of Aram Tchividjian, Lauren Skrade, and Karl Tremper to our staff.

News / Dec 25, 2019

‘Twas The Brand Leader Christmas

The crew readies for a new year of branding and marketing, from near the Christmas tree and fire place. Snuggle up and read on.

News / Sep 20, 2019

TBL Expands Digital Marketing Team, Hires Duford to Lead Initiatives

The Brand Leader has hired Kyle Duford as its Director of National Brand Strategy and Digital Marketing.