Branding / Jul 30, 2024
Brand Communities: The Power of Engaging Beyond Likes
76.6% of consumers wish their favorite brands had a community….
Unlocking the Art of Branding: The Brand Book is Now Available
In a world where brands are everywhere—from the soda can…
Branding / Jul 2, 2024
Does Your Brand Need PR? Navigating the Landscape of Strategic PR Solutions
By Ashley Friedman Think “PR” is only for big corporations…
Branding / Jun 23, 2024
Creative Brand Extensions That Worked
When Doritos launched its first foray into the world of…
Branding / Jun 11, 2024
Say It Your Way: Crafting a Brand Voice That Gets Noticed
Have you ever said, “That doesn’t sound like them,” when…
Digital/Social / Jun 4, 2024
Why Micro-Influencers Are the Future of Marketing (and How to Get Started)
By Sara Tressler In the current digital landscape saturated with…
News / May 23, 2024
Honkaku Spirits Partners with The Brand Leader to Bolster Brand Creative and Increase Digital Presence
The Brand Leader will spearhead development of brand positioning, creative…
Branding / May 22, 2024
How Outdoor Brands Can Stand Out Beyond Performance: Values, Community, & Purpose
While most outdoor companies understand the importance of storytelling, many…
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Digital/Social / Apr 25, 2024
Breaking: The TikTok Ban Sends Shockwaves Across the Social Media Landscape
How can brands like yours adapt their social media strategy…
Wine & Spirits / Mar 12, 2024
A Guide to Wine Trade Show Success in 2024
For wineries looking to expand business beyond direct-to-consumer and regional…
Wine & Spirits / Mar 12, 2024
The Unstoppable Rise of Low- and No-Alcohol Beverages
In a world where wellness takes center stage, the rising…
Branding / Mar 2, 2024
Brand Story vs. Brand Positioning: Understanding the Key Differences
When building a brand, two foundational concepts often get mixed…
Branding / Jan 26, 2024
AI in the World of Branding
Real Talk About Artificial Intelligence AI has been around for…
Branding / Jan 10, 2024
The Brand Genius of Taylor Swift: Strategic Launches, Easter Eggs, and Calling Her Shots
There’s something unmistakable about Grammy® Award–winning artist Taylor Swift. It’s…
Branding / Jan 4, 2024
The Pantone Color of the Year and the Powerful Persuasion of Color
After only 30 days since the much-anticipated announcement of the…
Wine & Spirits / Dec 18, 2023
Wine Critics & Scoring – What Should Your Strategy Be?
While wine connoisseurs have been giving their personal reviews for…
