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Wine & Spirits / Nov 1, 2024

5 Wine Marketing Hacks for Selling Wine Online

The wine industry is evolving, and the digital marketplace has…

Branding / Nov 1, 2024

The Starbucks Red Cup: An Emotional Cultural Cue Ushering in the Retail Holiday Season

Every year, like clockwork, consumers alike eagerly await a simple yet powerful symbol: the Starbucks Red Holiday Cup.

Branding, Medical & MedTech / Oct 24, 2024

MedTech Marketing Do’s and Don’ts

Capturing the interest of healthcare providers and decision-makers to raise…

Medical & MedTech, News / Oct 22, 2024

The Brand Leader Expands Healthcare and Medical Technology Expertise with CMO Hire

Sparks to head up Healthcare and MedTech brands Greenville, S.C.,…

Branding, Wine & Spirits / Oct 9, 2024

Wine Label Design: How to Create a PR-Worthy Wine Label

In the world of wine, a captivating label is often…

Medical & MedTech / Sep 29, 2024

Branding in MedTech

Branding in the MedTech industry, while often underappreciated, plays a…

Culture, Leadership / Aug 18, 2024

The 7 Needs of Gen Z

How Brands and Workplaces Can Adapt In the last four…

Branding, Wine & Spirits / Aug 16, 2024

DTC Wine: Strategies for Success in This Growing Sales Channel 

As wineries look to diversify and grow in an increasingly…

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Branding / Jul 30, 2024

Brand Communities: The Power of Engaging Beyond Likes

76.6% of consumers wish their favorite brands had a community….

Branding, News / Jul 16, 2024

Unlocking the Art of Branding: The Brand Book is Now Available

In a world where brands are everywhere—from the soda can…

Branding / Jul 2, 2024

Does Your Brand Need PR? Navigating the Landscape of Strategic PR Solutions

By Ashley Friedman Think “PR” is only for big corporations…

Branding / Jun 23, 2024

Creative Brand Extensions That Worked

When Doritos launched its first foray into the world of…

Branding / Jun 11, 2024

Say It Your Way: Crafting a Brand Voice That Gets Noticed

Have you ever said, “That doesn’t sound like them,” when…

Digital/Social / Jun 4, 2024

Why Micro-Influencers Are the Future of Marketing (and How to Get Started)

By Sara Tressler In the current digital landscape saturated with…

News / May 23, 2024

Honkaku Spirits Partners with The Brand Leader to Bolster Brand Creative and Increase Digital Presence

The Brand Leader will spearhead development of brand positioning, creative…

Branding / May 22, 2024

How Outdoor Brands Can Stand Out Beyond Performance: Values, Community, & Purpose

While most outdoor companies understand the importance of storytelling, many…