Wine & Spirits / Aug 9, 2021
Earth Day Everyday: Environmentally Conscious Wines and Spirits
While Earth Day and Arbor Day are celebrated in the…
Wine & Spirits / Aug 9, 2021
Earth Day Everyday: Environmentally Conscious Wines and Spirits
While Earth Day and Arbor Day are celebrated in the…
News / Jun 29, 2021
TBL Relaunches Legacy Brand PowerBar’s New Website
The Brand Leader recently partnered with Pivot Nutrition to launch the new PowerBar® website and marketing initiatives.
Digital/Social, Leadership / Jun 22, 2021
Waste Management: Turning Byproducts Into Products
Intellectual byproducts—or the processes, knowledge, or products you’ve gained while doing your work— are often overlooked when assessing an organization’s waste.
News / Jun 22, 2021
TBL Named a Best Place to Work in SC
The Brand Leader was named one of the 81 Best Places to Work in SC by SCBIZ and the SC Chamber. The results were based on anonymous feedback from employees.
Digital/Social / Jun 16, 2021
Branded & Non-Branded Keywords: What Are They and Why Do They Matter?
Your keywords will fall into two major buckets: branded and non-branded keywords. So what’s the difference? Why does this distinction matter?
Wine & Spirits / May 9, 2021
Bye Bye ABC: Explore Chardonnay’s Many Expressions
It’s no secret that Chardonnay is one of the most…
Branding / Apr 28, 2021
Choosing an Agency for a Rebrand
Choosing the right agency for your rebrand is a hard, but key step in the process. Rush it, and you’ll regret it.
Want to better understand branding?
In our new book, "The Brand Book," we unpack everything you need to understand what a branding agency provides for you.
Wine & Spirits / Apr 21, 2021
ROSÉ vs. Seltzer: Let the Summer Games Begin!
Rosé season is upon us again and at Benson we’re…
Branding / Apr 20, 2021
Rolling Out a New Brand
You can roll into your new brand slowly, or do it all at once. It’s between pragmatism and resources, there’s no right or wrong way.
Branding / Apr 13, 2021
Budgeting Your Rebrand
When taking your company through a rebrand, it is critical to know how much you can expect to spend so that you can budget appropriately.
News / Apr 9, 2021
TBL Hires Two, Promotes Two
The Brand Leader has recently announced that they have hired two new employees, as well as promoting two of their staff members to senior positions.
Branding / Apr 7, 2021
Mistakes to Avoid During a Rebrand
While navigating the lands of a company rebrand, it is important to avoid pitfalls, like forgoing research and trying to be trendy.
Branding / Mar 30, 2021
Considerations When Rebranding
A rebrand can have a long-term marketing impact with customers, but it also presents opportunities to leverage throughout an organization.
Branding / Mar 23, 2021
Understanding Brand Positioning
To help a company understand itself, agencies develop a playbook, or brand guidelines, that act as a True North for the business.
Wine & Spirits / Mar 23, 2021
Sauvignon Blanc: Through the Eyes of Winemakers
Sauvignon Blanc is having a moment. In July 2020, Nielsen…
