News

We believe in sharing knowledge, not hoarding it.

News / Aug 27, 2025

Why PR Is the Missing Link in Most Digital Strategies

The trap most digital agencies fall into is treating PR…

News / Aug 25, 2025

The Pumpkin Spice Latte: How Starbucks Turned a Flavor Into a Cultural Phenomenon That Hijacked an Entire Season

Every August, something magical happens in America. Not back-to-school shopping…

Branding, News / Aug 12, 2025

Turn it Orange. The Brand Icon that is Taylor Swift

When One Woman Becomes a Global Brand Signal: The Taylor…

AI, Digital/Social, News / Apr 30, 2025

Into the Algorithmic Abyss: ChatGPT, Google, and the New Rules of Ecommerce

Welcome to the New Wild West of Ecommerce Strap in….

AI, Digital/Social, News / Apr 24, 2025

How to Stay Ahead of the AI-Powered Search Revolution

Are you ready to see a 60% drop in your…

News / Apr 24, 2025

The Brand Leader® Welcomes Troy Kent as Director of Brand Partnerships

Greenville, SC – April 21, 2025 – The Brand Leader®,…

Culture, Leadership, News / Apr 17, 2025

When Clients Win, We All Win

A celebration of Rudy Project’s latest accolade from National Geographic…

Want to better understand branding?

In our new book, "The Brand Book," we unpack everything you need to understand what a branding agency provides for you.

Order Now

News / Mar 20, 2025

Yellow Tail’s Glow-Up: Staying Power and Reinvention

Let’s be real: in the crowded, often pretentious world of…

News, Wine & Spirits / Mar 14, 2025

How are the Trade War and Tariffs Affecting the Wine & Spirits Industry?

The U.S. wine and spirits industry is facing one of…

Branding, News / Feb 6, 2025

When Was the Last Time You Raised Your Prices?

The price of eggs is still on the rise, causing…

News / Nov 19, 2024

The Brand Leader Named to Outside Magazine’s Best Places to Work List for the Fourth Consecutive Year

FOR IMMEDIATE RELEASE Greenville, SC – November 19, 2024 –…

Medical & MedTech, News / Oct 22, 2024

The Brand Leader Expands Healthcare and Medical Technology Expertise with CMO Hire

Sparks to head up Healthcare and MedTech brands Greenville, S.C.,…

Branding, News / Jul 16, 2024

Unlocking the Art of Branding: The Brand Book is Now Available

In a world where brands are everywhere—from the soda can…

News / May 23, 2024

Honkaku Spirits Partners with The Brand Leader to Bolster Brand Creative and Increase Digital Presence

The Brand Leader will spearhead development of brand positioning, creative…

News / Dec 5, 2023

Revolutionizing Athletic Training: Humango Unveils the Enhanced Hugo with ChatGPT Integration

Creating A Greater Personalization to Meet Training Goals Boulder, CO,…