News

We believe in sharing knowledge, not hoarding it.

AI, Digital/Social, News / Apr 30, 2025

Into the Algorithmic Abyss: ChatGPT, Google, and the New Rules of Ecommerce

Welcome to the New Wild West of Ecommerce Strap in….

AI, Digital/Social, News / Apr 24, 2025

How to Stay Ahead of the AI-Powered Search Revolution

Are you ready to see a 60% drop in your…

News / Apr 24, 2025

The Brand Leader® Welcomes Troy Kent as Director of Brand Partnerships

Greenville, SC – April 21, 2025 – The Brand Leader®,…

News / Apr 18, 2025

When Billboards Become the Headliner: Coachella’s OOH Campaigns

Let’s face it, most billboards are about as memorable as…

Culture, Leadership, News / Apr 17, 2025

When Clients Win, We All Win

A celebration of Rudy Project’s latest accolade from National Geographic…

News / Mar 20, 2025

Yellow Tail’s Glow-Up: Staying Power and Reinvention

Let’s be real: in the crowded, often pretentious world of…

News, Wine & Spirits / Mar 14, 2025

How are the Trade War and Tariffs Affecting the Wine & Spirits Industry?

The U.S. wine and spirits industry is facing one of…

Branding, News / Feb 6, 2025

When Was the Last Time You Raised Your Prices?

The price of eggs is still on the rise, causing…

Want to better understand branding?

In our new book, "The Brand Book," we unpack everything you need to understand what a branding agency provides for you.

Order Now

News / Nov 19, 2024

The Brand Leader Named to Outside Magazine’s Best Places to Work List for the Fourth Consecutive Year

FOR IMMEDIATE RELEASE Greenville, SC – November 19, 2024 –…

Medical & MedTech, News / Oct 22, 2024

The Brand Leader Expands Healthcare and Medical Technology Expertise with CMO Hire

Sparks to head up Healthcare and MedTech brands Greenville, S.C.,…

Branding, News / Jul 16, 2024

Unlocking the Art of Branding: The Brand Book is Now Available

In a world where brands are everywhere—from the soda can…

News / May 23, 2024

Honkaku Spirits Partners with The Brand Leader to Bolster Brand Creative and Increase Digital Presence

The Brand Leader will spearhead development of brand positioning, creative…

News / Dec 5, 2023

Revolutionizing Athletic Training: Humango Unveils the Enhanced Hugo with ChatGPT Integration

Creating A Greater Personalization to Meet Training Goals Boulder, CO,…

News / Nov 16, 2023

The Brand Leader Makes Outside Magazine’s ‘Best Places to Work’ List for 3 Consecutive Years

Greenville, SC – November 16, 2023, The Brand Leader, a…

News / Nov 8, 2023

Gifts for everyone on THE list

As the holiday season approaches, finding the perfect gift can…

News / Nov 8, 2023

TBL Announces Seasoned New Hire; Additions to Client Roster

Ashley Kraynak Joins As Director Of PR GREENVILLE, SC –…