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SEO, Web

Branded & Non-Branded Keywords: What Are They and Why Do They Matter?

When it comes to ranking in Google, your keywords will…

Branding

Choosing an Agency for a Rebrand

Choosing the right agency for your rebrand is a hard, but key step in the process. Rush it, and you’ll regret it.

Branding

Rolling Out a New Brand

You can roll into your new brand slowly, or do it all at once. It’s between pragmatism and resources, there’s no right or wrong way.

Branding

Budgeting Your Rebrand

When taking your company through a rebrand, it is critical to know how much you can expect to spend so that you can budget appropriately.

News

TBL Hires Two, Promotes Two

The Brand Leader has recently announced that they have hired two new employees, as well as promoting two of their staff members to senior positions.

Branding

Mistakes to Avoid During a Rebrand

While navigating the lands of a company rebrand, it is important to avoid pitfalls, like forgoing research and trying to be trendy.

Branding

Considerations When Rebranding

A rebrand can have a long-term marketing impact with customers, but it also presents opportunities to leverage throughout an organization.

Branding

Understanding Brand Positioning

To help a company understand itself, agencies develop a playbook, or brand guidelines, that act as a True North for the business.

Branding

Why You Should Rebrand

When considering a rebrand, it’s important to know why you’re doing it. Here are 5 common reasons companies choose to go through a rebrand.