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‘Twas The Brand Leader Christmas

The crew readies for a new year of branding and…


The Brand Leader Expands Digital Marketing Team, Hires Duford to Lead Initiatives

The Brand Leader, an Upstate branding and marketing agency in its 21st year headquartered in Greenville, S.C., has hired Kyle Duford as its Director of National Brand Strategy and Digital Marketing.


Open Position: Brand Manager

The Brand Leader is growing, so we’re looking to add this key team member to our team as we grow. Do you have a strong affinity for technical subjects/clients, and have the capacity to quickly grasp the complexities of their offerings, products, markets, and competitors? Do you have a track record of curiosity, and a hunger to learn new things?


Championing your Brand Experience: A Ministry Resource Guide

We developed a resource to help ministries, especially ministries limited by resources, finances, or even more prevalent, the industry knowledge to know what’s available and possible so you can champion your brand experience.


Offbrand: How the Church Fell Off Brand and How in the World We Get Back

In Offbrand, you’ll uncover principles rooted all the way back in Genesis 1:1 when God established his blueprint for reaching people. You’ll discover how it was very strategically thought out by the master Himself, positioned as the ultimate brand, accompanied by the greatest marketing plan ever written.


Marketing RFP? Probably not, but thanks.

No, not because we’re arrogant or don’t need new business. We’ve won RFPs. We’ve lost RFPs. We’ve been the right choice and the wrong choice over the years. Hell, we’ve even written RFPs for clients, and helped them respond to hundreds of their own in their industry.


The Day We Became the Client: Our Rebranding Story

For 20 years, I led hundreds of clients through the rebranding process and saw their sleepless nights, their insecurities, and their long conversations with their business partners and clients.

Branding, Leadership

It’s Just Printing, What Could Possibly Go Wrong?

There’s nothing as disappointing—or as expensive—as a botched print job. Making sure every piece you produce lives up to your standards and positions your brand in the best light is too important not to have a dedicated, experienced team to handle for you, so you can stay focused on what you do best: building your business.

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