BlogOpen Menu


Latest Insights

We believe in sharing knowledge, not hoarding it.

Open Positions

Now Hiring: Sr. Art Director

Want to help create unforgettable brands for clients, focused on outdoor brands? Apply for our Sr. Art Director position today.


TBL Founder and CEO Named to Set Free’s Board of Directors

Set Free has added Geoff Wasserman, founder/CEO of The Brand Leader, to its Board of Directors for a 2-year term. 

Branding, News

TBL Relaunches Legacy Brand PowerBar’s New Website

The Brand Leader recently partnered with Pivot Nutrition to launch the new PowerBar® website and marketing initiatives.

Content Engine, Leadership, SEO

Waste Management: Turning Byproducts Into Products

Intellectual byproducts—or the processes, knowledge, or products you’ve gained while doing your work— are often overlooked when assessing an organization’s waste.


TBL Named a Best Place to Work in SC

The Brand Leader was named one of the 81 Best Places to Work in SC by SCBIZ and the SC Chamber. The results were based on anonymous feedback from employees.

SEO, Web

Branded & Non-Branded Keywords: What Are They and Why Do They Matter?

Your keywords will fall into two major buckets: branded and non-branded keywords. So what’s the difference? Why does this distinction matter?


Choosing an Agency for a Rebrand

Choosing the right agency for your rebrand is a hard, but key step in the process. Rush it, and you’ll regret it.


Rolling Out a New Brand

You can roll into your new brand slowly, or do it all at once. It’s between pragmatism and resources, there’s no right or wrong way.


Budgeting Your Rebrand

When taking your company through a rebrand, it is critical to know how much you can expect to spend so that you can budget appropriately.