Breaking Down a Brand Audit
A brand audit is a way to define the strengths and weaknesses of your company’s overall brand strategy and give you actionable takeaways for improving.
TBL Named one of Outside Magazine’s Best Places to Work
The Brand Leader was named an honorable mention in Outside Magazine’s 2021 Best Places to Work. Outside Magazine has been naming companies to this list since 2007.
Finding Your Brand Voice
Not only does brand voice relay specific details about your offerings, it also helps customers decide if they want to support you.
What are the 12 Brand Archetypes?
The 12 Jungian brand archetypes provide crucial information about your brand voice, values, and overall position in the marketplace.
TBL Founder and CEO Named to Set Free’s Board of Directors
Set Free has added Geoff Wasserman, founder/CEO of The Brand Leader, to its Board of Directors for a 2-year term.
TBL Relaunches Legacy Brand PowerBar’s New Website
The Brand Leader recently partnered with Pivot Nutrition to launch the new PowerBar® website and marketing initiatives.
Content Engine, Leadership, SEO
Waste Management: Turning Byproducts Into Products
Intellectual byproducts—or the processes, knowledge, or products you’ve gained while doing your work— are often overlooked when assessing an organization’s waste.
TBL Named a Best Place to Work in SC
The Brand Leader was named one of the 81 Best Places to Work in SC by SCBIZ and the SC Chamber. The results were based on anonymous feedback from employees.
Branded & Non-Branded Keywords: What Are They and Why Do They Matter?
Your keywords will fall into two major buckets: branded and non-branded keywords. So what’s the difference? Why does this distinction matter?