Branded & Non-Branded Keywords: What Are They and Why Do They Matter?
When it comes to ranking in Google, your keywords will…
Choosing an Agency for a Rebrand
Choosing the right agency for your rebrand is a hard, but key step in the process. Rush it, and you’ll regret it.
Rolling Out a New Brand
You can roll into your new brand slowly, or do it all at once. It’s between pragmatism and resources, there’s no right or wrong way.
Budgeting Your Rebrand
When taking your company through a rebrand, it is critical to know how much you can expect to spend so that you can budget appropriately.
TBL Hires Two, Promotes Two
The Brand Leader has recently announced that they have hired two new employees, as well as promoting two of their staff members to senior positions.
Mistakes to Avoid During a Rebrand
While navigating the lands of a company rebrand, it is important to avoid pitfalls, like forgoing research and trying to be trendy.
Considerations When Rebranding
A rebrand can have a long-term marketing impact with customers, but it also presents opportunities to leverage throughout an organization.
Understanding Brand Positioning
To help a company understand itself, agencies develop a playbook, or brand guidelines, that act as a True North for the business.
Why You Should Rebrand
When considering a rebrand, it’s important to know why you’re doing it. Here are 5 common reasons companies choose to go through a rebrand.