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News

TBL Expands to Europe

WE ARE PLEASED TO ANNOUNCE OUR AGENCY EXPANSION TO EUROPE…

Resources, Branding

10 Key Steps to Rebranding in 2022

A rebrand is a change in brand identity for your organization. It covers all aspects of what makes a brand, including identifying competitors, establishing vision and mission, and clarifying voice and tone.

News, Leadership

TBL Hires Jamie Douglas as Senior Brand Strategist

The Brand Leader recently hired Jamie Douglas, former Dunlop Sports executive, as a Senior Brand Strategist.

Branding

Breaking Down a Brand Audit

A brand audit is a way to define the strengths and weaknesses of your company’s overall brand strategy and give you actionable takeaways for improving.

News

TBL Named one of Outside Magazine’s Best Places to Work

The Brand Leader was named an honorable mention in Outside Magazine’s 2021 Best Places to Work. Outside Magazine has been naming companies to this list since 2007.

Branding

Finding Your Brand Voice

Not only does brand voice relay specific details about your offerings, it also helps customers decide if they want to support you.

Branding

What are the 12 Brand Archetypes?

The 12 Jungian brand archetypes provide crucial information about your brand voice, values, and overall position in the marketplace.

News

TBL Founder and CEO Named to Set Free’s Board of Directors

Set Free has added Geoff Wasserman, founder/CEO of The Brand Leader, to its Board of Directors for a 2-year term. 

News, Branding

TBL Relaunches Legacy Brand PowerBar’s New Website

The Brand Leader recently partnered with Pivot Nutrition to launch the new PowerBar® website and marketing initiatives.