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News, Branding

The Burger King Redesign: Through the Lens of The Brand Leader Team

Designed by the agency Jones Knowles Ritchie, the super-flat design…

Branding, Social Media

Emotionally Connecting with Brands

Do you ever think of how many brands you follow online? Which ones you do and why? We all have our favorites. But why do we follow them? Is it to feel a connection with what they stand for? To be a part of their conversation? To be a part of their tribe? To feel… wanted?


How Often Should My Company Rebrand?

Rebranding is a natural part of a company’s evolution, just as it’s natural for people to change their wardrobe, their look, and their life focus and goals as they mature.


TBL Adds Senior Leadership, Promotes Two

GREENVILLE, S.C. – The Brand Leader, a branding and marketing…

Open Positions

Open Position: WordPress Developer

If you love to code, geek out on Wordpress and know how to customize a mean pop-up in PHP, we want to hear from you!

Open Positions

Open Position: Associate Creative Director (Outdoor Brands Division)

We are looking for an ACD who will be able to work alongside the Creative Director to develop and concept creative solutions and lead a team.

Open Positions

Open Position: Sr. Art Director (Outdoor Brands Division)

Want to help create unforgettable brands for clients, focused on outdoor brands? Apply for our Sr. Art Director position today.


TBL adds Director of Development, two Brand Designers to staff

The Brand Leader recently announced the addition of three to their staff.


The Day We Became the Client: Our Rebranding Story

For 20 years, I led hundreds of clients through the rebranding process and saw their sleepless nights, their insecurities, and their long conversations with their business partners and clients.