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Branding

Breaking Down a Brand Audit

A brand audit is a way to define the strengths and weaknesses of your company’s overall brand strategy and give you actionable takeaways for improving.

News

TBL Named one of Outside Magazine’s Best Places to Work

The Brand Leader was named an honorable mention in Outside Magazine’s 2021 Best Places to Work. Outside Magazine has been naming companies to this list since 2007.

Branding

Finding Your Brand Voice

Not only does brand voice relay specific details about your offerings, it also helps customers decide if they want to support you.

Branding

What are the 12 Brand Archetypes?

The 12 Jungian brand archetypes provide crucial information about your brand voice, values, and overall position in the marketplace.

News

TBL Founder and CEO Named to Set Free’s Board of Directors

Set Free has added Geoff Wasserman, founder/CEO of The Brand Leader, to its Board of Directors for a 2-year term. 

Branding, News

TBL Relaunches Legacy Brand PowerBar’s New Website

The Brand Leader recently partnered with Pivot Nutrition to launch the new PowerBar® website and marketing initiatives.

Content Engine, Leadership, SEO

Waste Management: Turning Byproducts Into Products

Intellectual byproducts—or the processes, knowledge, or products you’ve gained while doing your work— are often overlooked when assessing an organization’s waste.

News

TBL Named a Best Place to Work in SC

The Brand Leader was named one of the 81 Best Places to Work in SC by SCBIZ and the SC Chamber. The results were based on anonymous feedback from employees.

SEO, Web

Branded & Non-Branded Keywords: What Are They and Why Do They Matter?

Your keywords will fall into two major buckets: branded and non-branded keywords. So what’s the difference? Why does this distinction matter?