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Branding / Apr 7, 2021

Mistakes to Avoid During a Rebrand

While navigating the lands of a company rebrand, it is important to avoid pitfalls, like forgoing research and trying to be trendy.

Branding / Mar 30, 2021

Considerations When Rebranding

A rebrand can have a long-term marketing impact with customers, but it also presents opportunities to leverage throughout an organization.

Branding / Mar 23, 2021

Understanding Brand Positioning

To help a company understand itself, agencies develop a playbook, or brand guidelines, that act as a True North for the business.

Branding / Mar 16, 2021

Why You Should Rebrand

When considering a rebrand, it’s important to know why you’re doing it. Here are 5 common reasons companies choose to go through a rebrand.

Addy Awards

News / Mar 9, 2021

TBL wins five ADDY Awards

We are humbled and delighted to have won five ADDY Awards for our recent work. “It’s even more rewarding to know the work has propelled our clients’ brands forward.”

Branding / Mar 9, 2021

What’s a Brand?

Your brand declares a value proposition, and every touch is another chance to set experience expectations for your consumers.

Branding, News / Jan 12, 2021

The Burger King Redesign: Through the Lens of The Brand Leader Team

When Burger King recently redesigned its iconic logo, there was a lot of feedback. Here, we break down the rebrand through the eyes of our team—from the creative to the practical.

Branding / Jan 12, 2021

How Often Should My Company Rebrand?

Rebranding is a natural part of a company’s evolution, just as it’s natural for people to change their wardrobe, their look, and their life focus and goals as they mature.

Great names are hard. Luckily, we're here to help.

In the Ultimate Guide to Naming Brands we’ll look at how we help establish and name brands.

Download The Guide

Branding / Jan 3, 2021

Emotionally Connecting with Brands

Brands today aren’t just putting a social benefit on buying their product, but offering more ways to connect to their brand emotionally, and ultimately, to one another.

News / Dec 7, 2020

TBL Adds Senior Leadership, Promotes Two

The Brand Leader hires Ashley Galloway as Senior Brand Manager, and promotes Lauren Skrade to Associate Art Director and Zach Halleck to Digital Art Director.

News / Aug 24, 2020

TBL adds Director of Development, two Brand Designers to staff

The Brand Leader recently announced the addition of Aram Tchividjian, Lauren Skrade, and Karl Tremper to our staff.

Branding / Jun 5, 2020

The Day We Became the Client: Our Rebranding Story

After two decades leading companies through this minefield of fear and uncertainty, I had the opportunity to experience the rebranding process myself.

Branding, Leadership / May 9, 2020

It’s Just Printing, What Could Possibly Go Wrong?

When great design and beautiful printing meet, the results connect and resonate deeply with your audience.

Branding / May 9, 2020

What Does The Overhauled Facebook Feed Mean For Our Business?

Facebook has officially announced several changes to their News Feed in an effort to promote “meaningful interactions” between users.

Branding / May 6, 2020

Is Being Different Deadly for your Brand Success?

Many times the pursuit of different goes into dangerous territory and bleeds over into decisions about what services to offer, how to offer them, and what sacred cows to sustain.

Branding / May 3, 2020

Prepare now for your Holiday Season

Are you prepared for the Holiday Season? Most Top 1000…