Branding / Apr 7, 2021
Mistakes to Avoid During a Rebrand
While navigating the lands of a company rebrand, it is important to avoid pitfalls, like forgoing research and trying to be trendy.
Branding / Mar 30, 2021
Considerations When Rebranding
A rebrand can have a long-term marketing impact with customers, but it also presents opportunities to leverage throughout an organization.
Branding / Mar 23, 2021
Understanding Brand Positioning
To help a company understand itself, agencies develop a playbook, or brand guidelines, that act as a True North for the business.
Branding / Mar 16, 2021
Why You Should Rebrand
When considering a rebrand, it’s important to know why you’re doing it. Here are 5 common reasons companies choose to go through a rebrand.
News / Mar 9, 2021
TBL wins five ADDY Awards
We are humbled and delighted to have won five ADDY Awards for our recent work. “It’s even more rewarding to know the work has propelled our clients’ brands forward.”
Branding / Mar 9, 2021
What’s a Brand?
Your brand declares a value proposition, and every touch is another chance to set experience expectations for your consumers.
The Burger King Redesign: Through the Lens of The Brand Leader Team
When Burger King recently redesigned its iconic logo, there was a lot of feedback. Here, we break down the rebrand through the eyes of our team—from the creative to the practical.
Branding / Jan 12, 2021
How Often Should My Company Rebrand?
Rebranding is a natural part of a company’s evolution, just as it’s natural for people to change their wardrobe, their look, and their life focus and goals as they mature.
Great names are hard. Luckily, we're here to help.
In the Ultimate Guide to Naming Brands we’ll look at how we help establish and name brands.
Branding / Jan 3, 2021
Emotionally Connecting with Brands
Brands today aren’t just putting a social benefit on buying their product, but offering more ways to connect to their brand emotionally, and ultimately, to one another.
News / Dec 7, 2020
TBL Adds Senior Leadership, Promotes Two
The Brand Leader hires Ashley Galloway as Senior Brand Manager, and promotes Lauren Skrade to Associate Art Director and Zach Halleck to Digital Art Director.
News / Aug 24, 2020
TBL adds Director of Development, two Brand Designers to staff
The Brand Leader recently announced the addition of Aram Tchividjian, Lauren Skrade, and Karl Tremper to our staff.
Branding / Jun 5, 2020
The Day We Became the Client: Our Rebranding Story
After two decades leading companies through this minefield of fear and uncertainty, I had the opportunity to experience the rebranding process myself.
Branding, Leadership / May 9, 2020
It’s Just Printing, What Could Possibly Go Wrong?
When great design and beautiful printing meet, the results connect and resonate deeply with your audience.
Branding / May 9, 2020
What Does The Overhauled Facebook Feed Mean For Our Business?
Facebook has officially announced several changes to their News Feed in an effort to promote “meaningful interactions” between users.
Branding / May 6, 2020
Is Being Different Deadly for your Brand Success?
Many times the pursuit of different goes into dangerous territory and bleeds over into decisions about what services to offer, how to offer them, and what sacred cows to sustain.
Branding / May 3, 2020
Prepare now for your Holiday Season
Are you prepared for the Holiday Season? Most Top 1000…
