Insights

All Insights

We believe in sharing knowledge, not hoarding it.

Branding / Jan 12, 2021

How Often Should My Company Rebrand?

Rebranding is a natural part of a company’s evolution, just as it’s natural for people to change their wardrobe, their look, and their life focus and goals as they mature.

Branding / Jan 3, 2021

Emotionally Connecting with Brands

Brands today aren’t just putting a social benefit on buying their product, but offering more ways to connect to their brand emotionally, and ultimately, to one another.

News / Dec 7, 2020

TBL Adds Senior Leadership, Promotes Two

The Brand Leader hires Ashley Galloway as Senior Brand Manager, and promotes Lauren Skrade to Associate Art Director and Zach Halleck to Digital Art Director.

News / Aug 24, 2020

TBL adds Director of Development, two Brand Designers to staff

The Brand Leader recently announced the addition of Aram Tchividjian, Lauren Skrade, and Karl Tremper to our staff.

Branding / Jun 5, 2020

The Day We Became the Client: Our Rebranding Story

After two decades leading companies through this minefield of fear and uncertainty, I had the opportunity to experience the rebranding process myself.

Leadership, Branding / May 9, 2020

It’s Just Printing, What Could Possibly Go Wrong?

When great design and beautiful printing meet, the results connect and resonate deeply with your audience.

Branding / May 9, 2020

What Does The Overhauled Facebook Feed Mean For Our Business?

Facebook has officially announced several changes to their News Feed in an effort to promote “meaningful interactions” between users.

Branding / May 6, 2020

Is Being Different Deadly for your Brand Success?

Many times the pursuit of different goes into dangerous territory and bleeds over into decisions about what services to offer, how to offer them, and what sacred cows to sustain.

Great names are hard. Luckily, we're here to help.

In the Ultimate Guide to Naming Brands we’ll look at how we help establish and name brands.

Download The Guide

Branding / May 3, 2020

Prepare now for your Holiday Season

Are you prepared for the Holiday Season? Most Top 1000…

Leadership / Apr 1, 2020

Working Together: 7 Criteria for Success with The Brand Leader

Over time, we realized that clients, once they get past quickly being able to evaluate capabilities, really can choose from a lot of great firms in our industry who do fantastic work.

Branding / Mar 12, 2020

How To Know When To Redesign Your Website

As you start to assess your website, consider these seven signs it could be time for a website redesign.

Leadership, Branding / Feb 8, 2020

The Do’s and Don’ts of Building Great Branding

Unforgettable brands are the result of setting clear expectations for customer experience, and then consistently meeting and exceeding those expectations.

News / Dec 25, 2019

‘Twas The Brand Leader Christmas

The crew readies for a new year of branding and marketing, from near the Christmas tree and fire place. Snuggle up and read on.

News / Sep 20, 2019

TBL Expands Digital Marketing Team, Hires Duford to Lead Initiatives

The Brand Leader has hired Kyle Duford as its Director of National Brand Strategy and Digital Marketing.

Leadership / Jun 7, 2018

Marketing RFP? Probably not, but thanks.

No, not because we’re arrogant or don’t need new business. We’ve won RFPs. We’ve lost RFPs. We’ve been the right choice and the wrong choice over the years. Hell, we’ve even written RFPs for clients, and helped them respond to hundreds of their own in their industry.