Podcasts / Mar 20, 2022
Chris Carmichael of CTS
Team 7-Eleven. Lance Armstrong’s coach. US Cycling Hall of Fame…
Podcasts / Nov 20, 2021
Eric Zaltas of PowerBar
If you’re an athlete or have any interest in sports…
Branding / Nov 17, 2021
Breaking Down a Brand Audit
A brand audit is a way to define the strengths and weaknesses of your company’s overall brand strategy and give you actionable takeaways for improving.
News / Nov 9, 2021
TBL Named one of Outside Magazine’s Best Places to Work
The Brand Leader was named an honorable mention in Outside Magazine’s 2021 Best Places to Work. Outside Magazine has been naming companies to this list since 2007.
Branding / Oct 14, 2021
Finding Your Brand Voice
Not only does brand voice relay specific details about your offerings, it also helps customers decide if they want to support you.
Branding / Sep 25, 2021
What are the 12 Brand Archetypes?
The 12 Jungian brand archetypes provide crucial information about your brand voice, values, and overall position in the marketplace.
News / Jun 29, 2021
TBL Relaunches Legacy Brand PowerBar’s New Website
The Brand Leader recently partnered with Pivot Nutrition to launch the new PowerBar® website and marketing initiatives.
Digital/Social, Leadership / Jun 22, 2021
Waste Management: Turning Byproducts Into Products
Intellectual byproducts—or the processes, knowledge, or products you’ve gained while doing your work— are often overlooked when assessing an organization’s waste.
Great names are hard. Luckily, we're here to help.
In the Ultimate Guide to Naming Brands we’ll look at how we help establish and name brands.
News / Jun 22, 2021
TBL Named a Best Place to Work in SC
The Brand Leader was named one of the 81 Best Places to Work in SC by SCBIZ and the SC Chamber. The results were based on anonymous feedback from employees.
Digital/Social / Jun 16, 2021
Branded & Non-Branded Keywords: What Are They and Why Do They Matter?
Your keywords will fall into two major buckets: branded and non-branded keywords. So what’s the difference? Why does this distinction matter?
Branding / Apr 28, 2021
Choosing an Agency for a Rebrand
Choosing the right agency for your rebrand is a hard, but key step in the process. Rush it, and you’ll regret it.
Branding / Apr 20, 2021
Rolling Out a New Brand
You can roll into your new brand slowly, or do it all at once. It’s between pragmatism and resources, there’s no right or wrong way.
Branding / Apr 13, 2021
Budgeting Your Rebrand
When taking your company through a rebrand, it is critical to know how much you can expect to spend so that you can budget appropriately.
News / Apr 9, 2021
TBL Hires Two, Promotes Two
The Brand Leader has recently announced that they have hired two new employees, as well as promoting two of their staff members to senior positions.
Branding / Apr 7, 2021
Mistakes to Avoid During a Rebrand
While navigating the lands of a company rebrand, it is important to avoid pitfalls, like forgoing research and trying to be trendy.
Branding / Mar 30, 2021
Considerations When Rebranding
A rebrand can have a long-term marketing impact with customers, but it also presents opportunities to leverage throughout an organization.
