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Podcasts / Mar 20, 2022

Chris Carmichael of CTS

Team 7-Eleven. Lance Armstrong’s coach. US Cycling Hall of Fame…

Podcasts / Nov 20, 2021

Eric Zaltas of PowerBar

If you’re an athlete or have any interest in sports…

Branding / Nov 17, 2021

Breaking Down a Brand Audit

A brand audit is a way to define the strengths and weaknesses of your company’s overall brand strategy and give you actionable takeaways for improving.

News / Nov 9, 2021

TBL Named one of Outside Magazine’s Best Places to Work

The Brand Leader was named an honorable mention in Outside Magazine’s 2021 Best Places to Work. Outside Magazine has been naming companies to this list since 2007.

Branding / Oct 14, 2021

Finding Your Brand Voice

Not only does brand voice relay specific details about your offerings, it also helps customers decide if they want to support you.

Branding / Sep 25, 2021

What are the 12 Brand Archetypes?

The 12 Jungian brand archetypes provide crucial information about your brand voice, values, and overall position in the marketplace.

News / Jun 29, 2021

TBL Relaunches Legacy Brand PowerBar’s New Website

The Brand Leader recently partnered with Pivot Nutrition to launch the new PowerBar® website and marketing initiatives.

Digital/Social, Leadership / Jun 22, 2021

Waste Management: Turning Byproducts Into Products

Intellectual byproducts—or the processes, knowledge, or products you’ve gained while doing your work— are often overlooked when assessing an organization’s waste.

Great names are hard. Luckily, we're here to help.

In the Ultimate Guide to Naming Brands we’ll look at how we help establish and name brands.

Download The Guide

News / Jun 22, 2021

TBL Named a Best Place to Work in SC

The Brand Leader was named one of the 81 Best Places to Work in SC by SCBIZ and the SC Chamber. The results were based on anonymous feedback from employees.

Digital/Social / Jun 16, 2021

Branded & Non-Branded Keywords: What Are They and Why Do They Matter?

Your keywords will fall into two major buckets: branded and non-branded keywords. So what’s the difference? Why does this distinction matter?

Branding / Apr 28, 2021

Choosing an Agency for a Rebrand

Choosing the right agency for your rebrand is a hard, but key step in the process. Rush it, and you’ll regret it.

Branding / Apr 20, 2021

Rolling Out a New Brand

You can roll into your new brand slowly, or do it all at once. It’s between pragmatism and resources, there’s no right or wrong way.

Branding / Apr 13, 2021

Budgeting Your Rebrand

When taking your company through a rebrand, it is critical to know how much you can expect to spend so that you can budget appropriately.

News / Apr 9, 2021

TBL Hires Two, Promotes Two

The Brand Leader has recently announced that they have hired two new employees, as well as promoting two of their staff members to senior positions.

Branding / Apr 7, 2021

Mistakes to Avoid During a Rebrand

While navigating the lands of a company rebrand, it is important to avoid pitfalls, like forgoing research and trying to be trendy.

Branding / Mar 30, 2021

Considerations When Rebranding

A rebrand can have a long-term marketing impact with customers, but it also presents opportunities to leverage throughout an organization.