Branding / Mar 16, 2021
Why You Should Rebrand
When considering a rebrand, it’s important to know why you’re doing it. Here are 5 common reasons companies choose to go through a rebrand.
Wine & Spirits / Mar 16, 2021
Celebrating the Women Behind Wine
With each glass selected, we have the opportunity to champion…
Wine & Spirits / Mar 11, 2021
Positive on Paso: Why You Should Look to Paso Robles Cabernet Sauvignon
Cab is still king in the U.S. wine market, but…
Branding / Mar 9, 2021
What’s a Brand?
Your brand declares a value proposition, and every touch is another chance to set experience expectations for your consumers.
The Burger King Redesign: Through the Lens of The Brand Leader Team
When Burger King recently redesigned its iconic logo, there was a lot of feedback. Here, we break down the rebrand through the eyes of our team—from the creative to the practical.
Branding / Jan 12, 2021
How Often Should My Company Rebrand?
Rebranding is a natural part of a company’s evolution, just as it’s natural for people to change their wardrobe, their look, and their life focus and goals as they mature.
Branding / Jan 3, 2021
Emotionally Connecting with Brands
Brands today aren’t just putting a social benefit on buying their product, but offering more ways to connect to their brand emotionally, and ultimately, to one another.
Wine & Spirits / Sep 22, 2020
The Modern Wine Rack
We’ve assembled our criteria for each coveted spot in a…
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In our new book, "The Brand Book," we unpack everything you need to understand what a branding agency provides for you.
Wine & Spirits / Sep 22, 2020
Why Cool Climate Edna Valley is HOT
Five things to know about Edna Valley AVA. Burr The…
Wine & Spirits / Sep 20, 2020
5 Fun Facts About Wine Direct Shipping
Here are five fun facts about winery DTC shipments, and…
Wine & Spirits / Aug 12, 2020
Pivoting and Re-Imagining Wine Marketing: Digital, DTC, and PR Winery Marketing During Covid-19
Back in spring we published a blog on how winery…
Branding / Jun 5, 2020
The Day We Became the Client: Our Rebranding Story
After two decades leading companies through this minefield of fear and uncertainty, I had the opportunity to experience the rebranding process myself.
Branding, Leadership / May 9, 2020
It’s Just Printing, What Could Possibly Go Wrong?
When great design and beautiful printing meet, the results connect and resonate deeply with your audience.
Branding / May 9, 2020
What Does The Overhauled Facebook Feed Mean For Our Business?
Facebook has officially announced several changes to their News Feed in an effort to promote “meaningful interactions” between users.
Branding / May 6, 2020
Is Being Different Deadly for your Brand Success?
Many times the pursuit of different goes into dangerous territory and bleeds over into decisions about what services to offer, how to offer them, and what sacred cows to sustain.
Wine & Spirits / Apr 12, 2020
11 Ways to Adapt Your Winery Social Media During the Coronavirus Pandemic
How do you adapt winery social media marketing to changes…
